What is Transmedia?

I was privileged to have attended a Transmedia storytelling masterclass conducted by Kate McCallum, in conduction with the Asia Festival of Children's Content Media Summit in Singapore. Details of the masterclass can be found here .

I had a hazy picture of what Transmedia was about and was not exactly motivated to do my 'homework' with the advertisement-cluttered website. In short, it was one of those 'stumbled-upon-gold-when-least-expected' moment.

In a nutshell (not that I am an expert now), Transmedia is immersive storytelling with content re-contextualized across platforms and cultures. A potentially ambitious and powerful one if you have a right concoction. In fact, the biggest non-fiction transmedia project to-date is the Obama campaign. Transmedia is as relevant in entertainment and branding or in education and learning and basically anything that has the potential of creating meaningful engagements with the target audience.

The video on Convergence Culture by Henry Jenkins basically sets the context of transmedia. I find the following words particularly exciting: 1:45.

"Convergence culture is a world where every story, sound, brand, image, relationship plays itself out across the maximum number of media channels, It is shaped as much by the decisions made in teenagers better than it is by the decisions made in the Viacom boardroom." - Henry Jenkins

More on Transmedia, case-studies and moving forward with a sustainable industry.

In all, the biggest affirmation is that collaboration is ever more imperative in order for each specialist to shine. We should all work towards the whole than the sum of parts.

Gorgeous Bilingual Union

I am totally in love with how foreign identities can come together and form such a beautiful and clever union. My hopeless admiration ended up in my own rendition of it ❤ ❤ ❤

Gizoogle _______ ← (Thy name)

Here is a little trivia to make up for the long absence.Gizoogle Winnie Tan

Economizing Chinese Characters

This is so mad cool! Economizing Chinese characters through hybridization. Strange but totally readable. Weird cute. Source: 田田圈文創工作群

Of 红楼梦, 美的觉醒 with 衫蒲爷爷& his 福禄寿 friends...

Just as I am in the midst of figuring out《红楼梦》if I am reading the 古本 or 通行本version, (read more on 《红楼梦》：古本和通行本的故事), I was also reading《美的觉醒》。I realized 蒋勋 probably read the 通行本 when he made a mention in one of the chapters that 贾宝玉 is a reincarnation from the celestial stone... Other sources like this states “賈寳玉由神瑛侍者脱胎而成”. Regardless, my latest fascination is figuring who reads what version of 《红楼梦》, and to figure that out from one of my favorite authors, I simply thought it's pretty cool. One can make a career out of 《红楼梦》and be known as a 红学家. And this gorgeous screen is some findings from some 红学家 about original readings from the 古本.

Finally I am done with《衫蒲康平于亚洲同人的对话-亚洲之书／文字／设计》. Apart from my previous mention, I think I am able to appreciate the Indian designers more than fellow North Asians. Nevertheless, the Indians never fail to impress me with their obsession of their mythical beliefs which is deeply engraved in all aspects of their lives, which in this case, book design. Also, if anyone were to assume the grid systems originate from the west, think again!

Behing the Scenes: Twilight work-in-progress

Prelude to 2013.

Art of Art

My first showcase (with fellow colleagues) in Singapore at The Substation from 4-12 Jan 2013. More pictures on FB.