Friday 31 December 2010

Rue in SLanted

Rue is featured in Slanted - Typo Weblog & Magazin based in Berlin. An issue in Women, Typography, Design.

Friday 24 December 2010

Simple Feedback

I love all the feedback I am getting for The Simple Font. Really appreciate them all who took the effort to leave me comments as follows:

- head spinning and blurry-eyes inducing.
- difficult to read.
- fun to read.
- something weird happens when the font is used in text.
- I feel something happens when I read.
- there is a kind of musical pace.
- looks like toilet mosiacs.

It makes The Simple Font feel so alive! :D :D :D
PS: Helps me sieve out my target audience too.

Rue on Veer

I like how Veer handle Rue; the marketplace font.


The Simple font is featured in

Thursday 9 December 2010

The Wayfinding Face

Luc Devroye describes 'Simple' a Wayfinding face. I like :)

Monday 6 December 2010

(BUY) The Simple Font

The Simple Font is finally available for purchase at

A (thousand) Simple Calendar

Introducing Simple - The Bilingual Font.

The vague motivation about simple is that it would be somewhat ‘pixel’-based. The idea was conceived in the beginning of 2010. The drawings came in around April during my convalesce. Richard Dawkins’s ‘selfish Gene’ played a big role in molding my thoughts of the typeface as a game of successful replicators* that propagate itself into various forms of surviving vehicles**.

The process of simple began with the usual alphabets followed by a series of icons and soon it was an avalanche of Chinese characters. The pool of proposed Chinese characters were loosely determined by the needs of a lunar calender.

In a nutshell, simple is a single-weight, minimal, grid-based San-serif display. Prudent with details and sturdy in form, the geometrically-driven structure marks the foundation of a cross-cultural assortment of Latin alphabets, Chinese characters and thematic icons. After months of extensive typesetting, simple is also realized to be well-catered for use in graphical information design in games and tournaments, logotypes, advertisements and headlines.

Friday 3 December 2010

The search for a new printer... IS ON!!!

After making so much fuss about the paper-direction for the content pages, they eventually still get it WRONG for the cover. HOPELESS!
氣: Bubbles...
I am drowning in my own bubbles.
(or exploding into flames)
I need to distract myself with some world-crisis news...
like the euro is taking another plunge, of sorts.
Apparently, yoga does not help in moments like this.