Singapore Writers Festival 2018

The Pleasure of Typography in Reading
4 Nov, Sun 3:30 PM - 4:30 PM
The Arts House (TAH), Living Room
FESTIVAL PASS EVENT

The Power of Fonts and Type
6 Nov, Tue 6:00 PM - 7:00 PM
The Arts House (TAH), Blue Room
FESTIVAL PASS EVENT

Post-date Simple@Nafa Symposium 2011

Spring cleaning...

Simple @Eulogy 1 - 18 Oct 2015

Eulogy with Sabrina Koh @Flaneur Gallery, 129 Jalan Besar, Singapore 208847

The Art of Calendar Design

Simple featured in 'The Art of Calendar Design' published by Sandu Publishing.

Simple at da:ns festival 2014

A collaboration with Sabrina Koh and Gillian Tan at da:ns festival 2014. The Third Space :Contemporary Asian Explorations in Dance, Nanyang Academy of Fine Arts (Singapore) 10 - 11 Oct 2014 | Fri 7.30pm | Sat, 6pm | Esplanade Recital Studio

Sighting - Simple

Simple sighted at Urbanista. Haven't got a clue what they do though...

'Simple' Stuff

Posters I passed by everyday but never really taking a good look at them.

It's not what you win but how you conquer it

Conqueror is organizing a competition. I think the message makes Simple looks cool. Listening to 蕭敬騰 - 倒帶 now. On repeat mode: 蕭敬騰 - 新不了情.

TypePlay2

Finally arrived in the mail. Simple is featured in TypePlay2. A project by Sandu Publishing.

Character Updates (Simple)

After more typesetting.

Simple (in use)

The Coolest View

My favorite view on my 21-inch iMAC for now. Gives me an idea to make it into a screen saver :D

Simple Feedback

I love all the feedback I am getting for The Simple Font. Really appreciate them all who took the effort to leave me comments as follows:

- head spinning and blurry-eyes inducing.
- difficult to read.
- fun to read.
- something weird happens when the font is used in text.
- I feel something happens when I read.
- there is a kind of musical pace.
- looks like toilet mosiacs.

It makes The Simple Font feel so alive! :D :D :D
PS: Helps me sieve out my target audience too.

Simple

The Simple font is featured in http://www.typographyserved.com/

The Wayfinding Face

Luc Devroye describes 'Simple' a Wayfinding face. I like :)
http://cg.scs.carleton.ca/~luc/singapore.html

(BUY) The Simple Font

The Simple Font is finally available for purchase at http://new.myfonts.com/fonts/winnietan/simple/

A (thousand) Simple Calendar

Introducing Simple - The Bilingual Font.

The vague motivation about simple is that it would be somewhat ‘pixel’-based. The idea was conceived in the beginning of 2010. The drawings came in around April during my convalesce. Richard Dawkins’s ‘selfish Gene’ played a big role in molding my thoughts of the typeface as a game of successful replicators* that propagate itself into various forms of surviving vehicles**.

The process of simple began with the usual alphabets followed by a series of icons and soon it was an avalanche of Chinese characters. The pool of proposed Chinese characters were loosely determined by the needs of a lunar calender.

In a nutshell, simple is a single-weight, minimal, grid-based San-serif display. Prudent with details and sturdy in form, the geometrically-driven structure marks the foundation of a cross-cultural assortment of Latin alphabets, Chinese characters and thematic icons. After months of extensive typesetting, simple is also realized to be well-catered for use in graphical information design in games and tournaments, logotypes, advertisements and headlines.

The search for a new printer... IS ON!!!

After making so much fuss about the paper-direction for the content pages, they eventually still get it WRONG for the cover. HOPELESS!
花錢受氣.
氣: Bubbles...
I am drowning in my own bubbles.
(or exploding into flames)
****arrrgggghhhhhhhh****
I need to distract myself with some world-crisis news...
like the euro is taking another plunge, of sorts.
Apparently, yoga does not help in moments like this.

The 'Simple' Mockup

This is suppose to be a simple calender. A 2-color job. But guess how many mock ups does it take to bring us to the final? No less than 12!!

Oh well... I am not looking for anything fancy. All I want is to get the fundamentals right.

So looking forward to the deadline for the job and the school vacation, no more toughness on the printer, the students and most importantly... myself.

(More) Work-In-Progress

So looking forward to the deadline with the LS guys!