Introducing Simple - The Bilingual Font.
The vague motivation about simple is that it would be somewhat ‘pixel’-based. The idea was conceived in the beginning of 2010. The drawings came in around April during my convalesce. Richard Dawkins’s ‘selfish Gene’ played a big role in molding my thoughts of the typeface as a game of successful replicators* that propagate itself into various forms of surviving vehicles**.
The process of simple began with the usual alphabets followed by a series of icons and soon it was an avalanche of Chinese characters. The pool of proposed Chinese characters were loosely determined by the needs of a lunar calender.
In a nutshell, simple is a single-weight, minimal, grid-based San-serif display. Prudent with details and sturdy in form, the geometrically-driven structure marks the foundation of a cross-cultural assortment of Latin alphabets, Chinese characters and thematic icons. After months of extensive typesetting, simple is also realized to be well-catered for use in graphical information design in games and tournaments, logotypes, advertisements and headlines.
The vague motivation about simple is that it would be somewhat ‘pixel’-based. The idea was conceived in the beginning of 2010. The drawings came in around April during my convalesce. Richard Dawkins’s ‘selfish Gene’ played a big role in molding my thoughts of the typeface as a game of successful replicators* that propagate itself into various forms of surviving vehicles**.
The process of simple began with the usual alphabets followed by a series of icons and soon it was an avalanche of Chinese characters. The pool of proposed Chinese characters were loosely determined by the needs of a lunar calender.
In a nutshell, simple is a single-weight, minimal, grid-based San-serif display. Prudent with details and sturdy in form, the geometrically-driven structure marks the foundation of a cross-cultural assortment of Latin alphabets, Chinese characters and thematic icons. After months of extensive typesetting, simple is also realized to be well-catered for use in graphical information design in games and tournaments, logotypes, advertisements and headlines.
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