I love all the feedback I am getting for The Simple Font. Really appreciate them all who took the effort to leave me comments as follows:
- head spinning and blurry-eyes inducing.
- difficult to read.
- fun to read.
- something weird happens when the font is used in text.
- I feel something happens when I read.
- there is a kind of musical pace.
- looks like toilet mosiacs.
It makes The Simple Font feel so alive! :D :D :D
PS: Helps me sieve out my target audience too.
The vague motivation about simple is that it would be somewhat ‘pixel’-based. The idea was conceived in the beginning of 2010. The drawings came in around April during my convalesce. Richard Dawkins’s ‘selfish Gene’ played a big role in molding my thoughts of the typeface as a game of successful replicators* that propagate itself into various forms of surviving vehicles**.
The process of simple began with the usual alphabets followed by a series of icons and soon it was an avalanche of Chinese characters. The pool of proposed Chinese characters were loosely determined by the needs of a lunar calender.
In a nutshell, simple is a single-weight, minimal, grid-based San-serif display. Prudent with details and sturdy in form, the geometrically-driven structure marks the foundation of a cross-cultural assortment of Latin alphabets, Chinese characters and thematic icons. After months of extensive typesetting, simple is also realized to be well-catered for use in graphical information design in games and tournaments, logotypes, advertisements and headlines.
After making so much fuss about the paper-direction for the content pages, they eventually still get it WRONG for the cover. HOPELESS!
I am drowning in my own bubbles.
(or exploding into flames)
I need to distract myself with some world-crisis news...
like the euro is taking another plunge, of sorts.
Apparently, yoga does not help in moments like this.